Email Marketing and B2B Lead Generation Embedded operator role

Rockoly

Email Marketing Lead, Team-Building Experiences · Nov 2022 to Nov 2024

HR managers get pitched constantly. We wrote like someone who actually understands planning a 200-person event on a 10 thousand dollar budget.

15Sales-ready meetings in month one

85%Open rate, sustained

25%Jump in qualified lead volume

0Leads that missed a follow-up

The situation

HR managers get pitched constantly. Generic emails about boosting team morale get deleted before they are finished. The only way to break through is to write something that sounds like it came from someone who understands what it is like to plan a team event for 200 people with a 10 thousand dollar budget and a CEO who changed the date twice.

What we built

That is the angle we took. Highly targeted ICP, messaging built around real HR pain, and sequences that A/B tested every variable. Anyone who was not ready yet entered a nurture track, so no lead went cold.

The outcome

Fifteen meetings in month one, an 85% open rate sustained throughout, a 25% jump in qualified lead volume, and not a single lead that missed a follow-up.

Let's build something that doesn't break.

Tell us your offer, your target buyer, and the part of your revenue system that is held together with string. We will tell you what to fix first, and whether we are the right team to fix it.

Start with the audit See how the build works Get the Revenue System Playbook

The audit fee is credited in full toward the build if you move forward.