ARMR
Sales and Marketing Support, Amazon and Walmart Marketplace Agency · Jun 2023 to Oct 2024
Most cold email treats every prospect the same. We mapped three verticals to the exact trade shows their buyers attended and timed every send to the week before each expo.
The situation
Most cold email campaigns treat every prospect the same. That approach was leaving a marketplace agency invisible in crowded inboxes.
What we built
We mapped three target verticals, pet, beauty, and hardware, to the exact trade shows their buyers attended, then timed every sequence to land in inboxes the week before each expo, when budgets were open and attention was high. When the email speaks to what is happening in their world right now, they open it.
The outcome
Open rates hit 75%, three times the industry average, qualified leads rose 60%, and the campaigns booked more than 30 meetings across three months.